Our Team

The Social Gaming Group (TSGG) is a multi-faceted entertainment company built around modern gaming, innovative technology, and exceptional venue experiences. We operate through three interconnected wings:

B2B & Product Operations

This is the team you'll most often interact with if you're a venue, distributor, or franchisee. They look after everything from onboarding and installation to product support and international rollouts.

Key departments include:

• Product Development – Engineers and developers who create and refine our technology platforms.
• Sales & Commercial – Your point of contact for orders, renewals, and international franchise agreements.
• Operations & Installations – The team responsible for getting SHUFL, FLYBY Darts and SHUFL Tech into your venue and working smoothly.
• Customer Success & Support – Ensures you're trained, equipped and getting the most from your setup, with dedicated support during and after launch.
• Marketing – Works across the group to build shared assets, support launches, and collaborate on campaigns and social media content.

Oche Venue Group

We own and operate a series of tech-driven hospitality venues under the Oche name, combining food, drink, and social gaming. This team is focused on the guest experience, from service to staffing and game innovation in a live environment.

Why this matters to you:

• Oche venues act as living labs for new products and games.
• They allow us to trial updates in real-world conditions before wider rollout.
• Best practices and learnings from Oche directly inform your setup and recommendations.

Franchising

TSGG franchises its technology and concepts to hospitality groups around the world. These partnerships are supported with branded assets, training pathways, onboarding documents, and centralised support systems.

Your experience may include:

• Direct communication with our team during setup
• Access to shared assets, regular system updates, and product guidance
• Coordination with local or regional representatives where applicable

Partnering With Us

Throughout your journey with TSGG, you may interact with multiple departments depending on your needs:

• Initial Enquiry & Contract — Sales & Commercial
• Survey, Install & Support — Operations & Installations
• Training & Launch — Customer Success & Marketing
• Ongoing Use & Upgrades — Support Services / Customer Success
• Strategic Rollouts / Growth — Commercial / Development

We've designed this structure to ensure your project receives the expertise it needs at every stage, without unnecessary complexity.

Note: This page introduces our organisational structure, not individual personnel, so you'll always see relevant support even if internal roles change.